ANNALYT!CS
Hell0!
AN
NA
NG
吳
Hey, I'm Anna, a multi-cultural marketing maven with a statisticians mind and a designers eye 👁️
Life has taken me from Hong Kong to all over the world, giving me the joy of working with (and getting world views shattered from) all walks of life.
I wield the dark arts of product marketing, and this particular digital epoch has deepened—no, cemented, the value I place in human-centered technology 👾
While AFK, you can find me making art, taking photos, or dreaming up my next hike 🌱
BlogArtCV
About
X
Hey, I'm Anna, a multi-cultural marketing maven with a statisticians mind and a designers eye 👁
Life has taken me from Hong Kong to all over the world, giving me the joy of working with (and getting world views shattered from) all walks of life.
I wield the dark arts of product marketing, and this particular digital epoch has deepened—no, cemented, the value I place in human-centered technology 👾
While AFK, you'll find me making art, taking photos, or dreaming up my next hike 🌱
BlogArtCV
Education
X

M.S. Marketing @ UT Austin

    B.A. Psychology @ UT Austin

      Certifications
      X
      Hyperledger Blockchain Technology
      @ Linux Foundation
      Certified Product Marketing Manager
      @ Product Marketing Alliance
      Ethics & Leadership in Business
      @ UT Austin
      Inbound Marketing
      @ Hubspot
      Digital Marketing Fundamentals
      @ Google Digital Garage
      Traits
      X
      Curiosity / Levity
      Leadership / Activation
      Creativity / Problem-solving
      Proactivity / Self-assurance
      Systems / Strategic Thinking
      My curiosity keeps me firmly on my toes at all times.
      As I wander into new and unknown unknowns, humor and levity are what sustains me.
      Curiosity / Levity.
      Skills
      X
      • Data-driven Insight / Strategy
      • Writing / Speaking
      • Messaging / Positioning
      • Research / Experimentation
      • Product / Project Management
      • Visual Design / Communication
      NGANNA.COM 2023
      /methods

      01

      tell a good story
      Sometimes, a good story is exactly what we need.
      I craft strategic narratives that are solutions-based, address the market landscape, and highlight value differentiators to help teams navigate internal operations and inform strategic direction on new and ongoing initiatives.

      02

      intentional research
      Customer and user-centricity is my north star.
      To that end, I design and conduct surveys, experiments, and long-form interviews and use machine learning, data science, and statistics to uncover insight and enable customer-centric growth.

      03

      thoughtful design
      I look at the big picture before making handy dandy tools.
      After copious amounts of research, I zoom out to scope out high-level objectives then zoom right back in to create assets that I know will help focus and align internal decision making. These can look like sales playbooks, persona deep dives, use case studies, and so on.
      /projects
      Anaconda: Cloud Notebooks
      Cloud-based data science environment.
      chiroFX
      Chiropractic services.
      intune: meditate with your music
      Donation-based meditation practice.
      Potieré
      Self-watering planter as seen @ Urban Outfitters.
      Epicor
      Cloud-based Enterprise Resource Planning.
      Design Trust
      Non-profit design firm in Hong Kong.
      Moxie Labs
      Female-run law firm in Monterey, CA.
      Working Muse
      Artisan jewelry design.
      PyScript
      Backend-less Python and Javascript coding.
      /academics
      University of Texas @ Austin
      M.S. Marketing
      Merit Scholar
      CCIMIS x Bumble | Best Speaker
      Capstone | 1st Place in Business Solutions
      University of Texas @ Austin
      B.A. Psychology
      Club Rugby
      Bridge Scholar | Psychology & Management
      CSR Go-to-Market | 1st Place
      /certifications
      Certified Product Marketing Manager
      Product Marketing Alliance
      Hyperledger Blockchain Technologies
      Linux Foundation
      Ethics and Leadership in Business
      University of Texas @ Austin
      Digital Marketing Fundamentals
      Google Digital Garage
      Inbound Marketing
      Hubspot